Creating winning product & service ideas is easier than ever
Oppobot is the first digital tool that integrates concept creation and testing into seamless and systematic process. It provides instant & global access to 60 million consumer panelists. You will create more powerful concepts, save time and money, and find the best growth opportunities.
you & your team
Focus on concept creation & results analysis
does the rest
Crystallize your concept idea
Oppobot helps you to follow design thinking best practices
Customer driven: start from values, beliefs, desires and challenges
Crisp: articulate clearly which desires and challenges your concept addresses and how
Tangible: only then your target group can evaluate your idea
Agile: less content per concept test but test more frequently and early enough.
Choose your target group
You reach 60 M Research Now SSI panelists globally or you use your own respondents in various ways
Company-specific target group: create your own target group, e.g. based on category use
Nationally representative sample: when you want to understand in which sub-groups your concept resonates best
Demographics based sample: e.g. households with children
Own respondents: Oppobot provides link to a test survey.
Refine your test questionnaire
Based on your concept descriptions, Oppobot automatically creates test questions – simply because it is the best way, making testing
systematic with the same KPIs
transparent across concepts to improve decision-making
very easy – you don’t need to be a market research expert
reliable and valid as Oppobot is the expert in market research.
You just go through the questions and fine-tune, such as add questions of your own.
Ask your target group
After you ordered the test survey in Oppobot, your target panelists start evaluating your concept idea.
Without any problems, they can use all digital devices – from mobile phones to PCs.
Once the sample is full, Oppobot lets you know.
Get results fast, even in 24 hours
Oppobot helps you to make smarter decisions
KPIs that indicate commercial success, such as willingness to buy or use
Key demand drivers – how to win
Hottest target groups – where to target
Data visualizations that help you digest key findings easily, such as heat maps.
Pay as you go
For free create as many concepts as you like. Pay only for concept testing. The price depends on your sample size and type, and survey length.
Oppobot is global
Markets covered by Research Now SSI consumer panels - 60 million panelists
Client feedback from international corporations: Oppobot helps to make better go-to-market plans, cost-efficiently.
The brainpower behind Oppobot
Marketing expertise meets digital technologies, analytics and AI.
+358 50 461 8212
Heli has a PhD (Hanken) in customer-driven concept creation, and 20-year work experience in innovation process and branding.
Dani (MSc) has nearly 10 years of experience in consumer driven market research. His focus has been on supporting the innovation and brand strategy process of international consumer brands.
Head of Product
+358 50 602 95
Outi has a PhD in behavioural pricing. Both in academia (Aalto, Stanford) and business environment for the past 20 years, her focus has been on product development, pricing and market research.
Lari (MSc) has over 20 years of experience in software and service development in international environment.
+358 45 6735 577LinkedIn
Sara (MSc, MA in New Media) has been an entrepreneur for 18 years, working with digitalization, SaaS-products and start-ups. Director and partner at Valve.
+358 40 707 2979LinkedIn
Veli-Pekka (MSc) is an economist with over 10 years of experience in advanced analytics, machine learning & AI in marketing and gaming industries.
Investors & Advisors